White Hot: The Rise & Fall of Abercrombie & Fitch
White Hot: The Rise & Fall of Abercrombie & Fitch: Directed by Alison Klayman. With Benjamin O’Keefe, Bobby Blanski, Ryan Daharsh, Sapna Maheshwari. Abercrombie and Fitch conquered malls in the late ’90s and early ’00s with gorgeous models, pulsing dance beats and a fierce scent. But their “all-American” image shattered as exclusionary marketing and hiring practices came to light.
A&F was at best on the very edge of my awareness when it was at it’s height of popularity and I never heard about any of the issues they ended up being accused of. I’m honestly not sure why I clicked on this, other than being desperate for content to consume. I’m happy I did though, as this was a engrossing look at the rise and fall of a uniquely American style of running a business.